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Deep Work

By Cal Newport
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Grand Central Publishing
  • Isbn : 9781455586660
  • Pages : 288
  • Category : Business & Economics
  • Reads : 786
  • File Pdf: deep-work.pdf

Book Summary:

Read the Wall Street Journal Bestseller for "cultivating intense focus" for fast, powerful performance results for achieving success and true meaning in one's professional life (Adam Grant, author of Give and Take). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. An Amazon Best Book of 2016 Pick in Business & Leadership Wall Street Journal Business Bestseller A Business Book of the Week at 800-CEO-READ

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  • File Pdf: how-to-become-a-straight-a-student.pdf

Book Summary:

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DEEP WORK - Summarized for Busy People

By Goldmine Reads
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Goldmine Reads
  • Isbn : N.a
  • Pages : 55
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  • File Pdf: deep-work-summarized-for-busy-people.pdf

Book Summary:

This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. Do more in less time. Get rid of your distraction addiction with Calvin Newport's compelling book: Deep Work. Cal Newport is an assistant professor of computer science at Georgetown University. In his fourth book, Newport defines deep work as the capacity for intense focus free of all distractions. In the first part of this book, Newport defines the concept of deep work and its value to one's personal life and professional career. Newport also argues that deep work is applicable to almost anyone, in any line of work because it is more about resolve and commitment. In the latter part of the book, Newport reveals the set of rules one has to follow to successfully transition from a fruitless, superficial life to one full of depth and meaning. Cal Newport's Deep Work will help you excel at what you do, achieve your peak productivity, and give you a sense of fulfillment like never before. Outperform the rest. Drown out the noise, and get ready to go deep. Wait no more, take action and get this book now!

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  • File Pdf: why-we-drive.pdf

Book Summary:

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Book Summary:

Canada's productivity expert returns with a totally fresh angle on how to do more with less. Throughout his experiments and research, Chris Bailey came across many little-known insights into how we focus (a key element of productivity), including the surprising idea that focus isn't so much a state of heightened awareness (as we'd assume), but a balance between two frames of mind. The most recent neuroscientific research on attention reveals that our brain has two powerful modes that can be unlocked when we use our attention well: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps readers unlock both, so they can concentrate more deeply, think more clearly, and work and live more deliberately. Diving deep into the science and theories about how and why we bring our attention to bear on life's big goals and everyday tasks, Chris Bailey takes his unique approach to productivity to the next level in Hyperfocus, while retaining the approachable voice and perspective that made him a fast favourite.

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Book Summary:

The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.

Throwing Rocks at the Google Bus

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  • Pages : 304
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Book Summary:

Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unem­ployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.

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  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : AMACOM
  • Isbn : 9780814413395
  • Pages : 320
  • Category : Business & Economics
  • Reads : 756
  • File Pdf: the-time-trap.pdf

Book Summary:

One of the all-time bestselling books on time management, The Time Trap has shown countless readers how to squeeze the optimal efficiency--and satisfaction--out of their work day. This much-needed guide provides the quick solutions you need be more effective with your time and avoid and escape the so-called “time savers” that don’t really work. Backed by decades of research with businesspeople around the world, authors Pat Nickerson and Alec Mackenzie explain how to: set realistic goals and make commitments they can keep; juggle multiple demands; estimate time needed on new tasks; pinpoint and combat the most tenacious time wasters; protect priorities; and upgrade personal productivity for professional success. Plus, the fourth edition has been extensively revised to include technology-based solutions to the challenges and opportunities we all face in the virtual world. Filled with smart tactics, revealing interviews, and handy time management tools, The Time Trap is your go-to resource for leveraging twenty-first century opportunities and overcoming challenges to maximizing your work time.

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  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Doubleday
  • Isbn : 9780385536585
  • Pages : 368
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  • File Pdf: cubed.pdf

Book Summary:

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it is—and what it might become. In the mid-nineteenth century clerks worked in small, dank spaces called “counting-houses.” These were all-male enclaves, where work was just paperwork. Most Americans considered clerks to be questionable dandies, who didn’t do “real work.” But the joke was on them: as the great historical shifts from agricultural to industrial economies took place, and then from industrial to information economies, the organization of the workplace evolved along with them—and the clerks took over. Offices became rationalized, designed for both greater efficiency in the accomplishments of clerical work and the enhancement of worker productivity. Women entered the office by the millions, and revolutionized the social world from within. Skyscrapers filled with office space came to tower over cities everywhere. Cubed opens our eyes to what is a truly "secret history" of changes so obvious and ubiquitous that we've hardly noticed them. From the wood-paneled executive suite to the advent of the cubicles where 60% of Americans now work (and 93% of them dislike it) to a not-too-distant future where we might work anywhere at any time (and perhaps all the time), Cubed excavates from popular books, movies, comic strips (Dilbert!), and a vast amount of management literature and business history, the reasons why our workplaces are the way they are—and how they might be better.

Requisite Organization

By Elliott Jaques
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Isbn : 9781351551328
  • Pages : 290
  • Category : Business & Economics
  • Reads : 971
  • File Pdf: requisite-organization.pdf

Book Summary:

Based on Elliott Jaques latest research, this is a thorough revision of a book that has established itself as a classic in its field. Jaques has written a practical high-level, how-to book, that applies to all kinds of working organizations - industrial, commercial, service and public. He sets out a totally new way of doing business. Step by step, he builds up the concepts, and then introduces the working procedures to enable CEOs and senior executives, managers, and HR specialists, to develop requisite organization for themselves - in other words, organization which enhances creativity, productive effectiveness, human satisfaction and excellent morale. Requisite Organization challenges all of our current methods and assumptions in the field of organization, leadership and management, and presents a unified total management system built upon a rigorous theoretical base, Stratified Systems Theory. Any enterprise can gain a competitive edge in the short-term by introducing new products and services. In the long-term, however, an adaptive and successful enterprise calls for soundly structured organization with effective staffing and managerial leadership at every level - a requisite organization.

The Game of Life

By Florence Scovel Shinn
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Phoemixx Classics Ebooks
  • Isbn : 9783986772673
  • Pages : 177
  • Category : Bibles
  • Reads : 145
  • File Pdf: the-game-of-life.pdf

Book Summary:

The Game of Life Florence Scovel Shinn - Florence Scovel Shinn, an illustrator living in New York City, became a teacher of New Thought after a divorce. New Thought was a movement which holds the belief that individuals can create their own reality through intentional thoughts and prayer, much like the current Law of Attraction movement. The Game of Life and How to Play It is her first book, and is remarkable for being written by a woman and meant for a genteel female audience.

Unapologetically Ambitious

By Shellye Archambeau
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Grand Central Publishing
  • Isbn : 9781538702901
  • Pages : 288
  • Category : Business & Economics
  • Reads : 744
  • File Pdf: unapologetically-ambitious.pdf

Book Summary:

*Named a Best Business Book of 2020 by Fortune and Bloomberg* Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book offers a blueprint for how to achieve your personal and professional goals. Shellye Archambeau recounts how she overcame the challenges she faced as a young black woman, wife, and mother, managing her personal and professional responsibilities while climbing the ranks at IBM and subsequently in her roles as CEO. Through the busts and booms of Silicon Valley in the early 2000s, this bold and inspiring book details the risks she took and the strategies she engaged to steer her family, her career, and her company MetricStream toward success. Through her journey, Shellye discovered that ambition alone is not enough to achieve success. Here, she shares the practical strategies, tools, and approaches readers can employ right now, including concrete steps to most effectively: Dismantle impostor syndrome Capitalize on the power of planning Take risks Developing financial literacy Build your network Establish your reputation Take charge of your career Integrate work, marriage, parenthood, and self-care Each chapter lays out key takeaways and actions to increase the odds of achieving your personal and professional goals. With relatable personal stories that ground her advice in the real world and a foreword by leading venture capitalist and New York Times bestselling author Ben Horowitz, Unapologetically Ambitious invites readers to move beyond the solely supportive roles others expect them to fill, to learn how to carefully tread the thin line between assertive and aggressive, and to give themselves permission to strive for the top. Make no apologies for the height of your ambitions. Shellye Archambeau will show you how.

The Power of Moments

By Chip Heath,Dan Heath
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Simon and Schuster
  • Isbn : 9781501147777
  • Pages : 320
  • Category : Business & Economics
  • Reads : 548
  • File Pdf: the-power-of-moments.pdf

Book Summary:

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

How to Be a High School Superstar

By Cal Newport
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Crown
  • Isbn : 9780307715814
  • Pages : 272
  • Category : Study Aids
  • Reads : 356
  • File Pdf: how-to-be-a-high-school-superstar.pdf

Book Summary:

Do Less, Live More, Get Accepted What if getting into your reach schools didn’t require four years of excessive A.P. classes, overwhelming activity schedules, and constant stress? In How to Be a High School Superstar, Cal Newport explores the world of relaxed superstars—students who scored spots at the nation’s top colleges by leading uncluttered, low stress, and authentic lives. Drawing from extensive interviews and cutting-edge science, Newport explains the surprising truths behind these superstars’ mixture of happiness and admissions success, including: · Why doing less is the foundation for becoming more impressive. · Why demonstrating passion is meaningless, but being interesting is crucial. · Why accomplishments that are hard to explain are better than accomplishments that are hard to do. These insights are accompanied by step-by-step instructions to help any student adopt the relaxed superstar lifestyle—proving that getting into college doesn’t have to be a chore to survive, but instead can be the reward for living a genuinely interesting life.

The Antisocial Network

By Ben Mezrich
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Grand Central Publishing
  • Isbn : 9781538707586
  • Pages : 288
  • Category : Business & Economics
  • Reads : 760
  • File Pdf: the-antisocial-network.pdf

Book Summary:

Named a Best Book of the Year by New York Post! From one of our most innovative and celebrated authors, the definitive take on the wildest story of the year— the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight that may end up changing Wall Street forever. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment. It’s the story of financial titans like Gabe Plotkin of hedge fund Melvin Capital, one of the most respected and staid funds on the Street, billionaires like Elon Musk, Steve Cohen, Mark Cuban, Robinhood co-CEOs Vlad Tenev and Baiju Bhatt, and Ken Griffin of Citadel Securities. Over the course of four incredible days, each in their own way must reckon with a formidable force they barely understand, let alone saw coming: everyday men and women on WallStreetBets like nurse Kim Campbell, college student Jeremy Poe, and the enigmatic Keith “RoaringKitty” Gill, whose unfiltered livestream videos captivated a new generation of stock market enthusiasts. The unlikely focus of the battle: GameStop, a flailing brick-and-mortar dinosaur catering to teenagers and outsiders that had somehow held on as the world rapidly moved online. At first, WallStreetBets was a joke—a meme-filled, freewheeling place to share shoot-the-moon investment tips, laugh about big losses, and post diamond hand emojis. Until some members noticed an opportunity in GameStop—and rode a rocket ship to tens of millions of dollars in earnings overnight. In thrilling, pulse-pounding prose, THE ANTISOCIAL NETWORK offers a fascinating, never-before-seen glimpse at the outsize personalities, dizzying swings, corporate drama, and underestimated American heroes and heroines who captivated the nation during one of the most volatile weeks in financial history. It’s the amazing story of what just happened—and where we go from here.

100 Things Successful People Do

By Nigel Cumberland
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Nicholas Brealey
  • Isbn : 9781857889499
  • Pages : 224
  • Category : Psychology
  • Reads : 699
  • File Pdf: 100-things-successful-people-do.pdf

Book Summary:

100 Things Successful People Do is a guidebook to achieving success in any aspect of your life. You will discover the habits that are common to successful people and find out how to adopt them into your own life so that you can be successful too. Mixing simple instructions with activities to get you started, whether you are looking to succeed in your family life, at work, in sports, at school or in retirement, you will find, mindsets, habits and techniques here that will help you get the results you want.

The Alter Ego Effect

By Todd Herman
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : HarperCollins
  • Isbn : 9780062838674
  • Pages : 272
  • Category : Business & Economics
  • Reads : 546
  • File Pdf: the-alter-ego-effect.pdf

Book Summary:

Now a Wall Street Journal bestseller. What if the games we played as children were the greatest gift to helping us achieve more today? Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s “time to grow up.” Now Todd Herman—backed by scientific research and countless stories from the real world—will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass. Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable? In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

SUMMARY: Deep Work: Rules for Focused Success in a Distracted World: By Cal Newport | The MW Summary Guide

By The Mindset Warrior
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : KP
  • Isbn : N.a
  • Pages :
  • Category : Self-Help
  • Reads : 598
  • File Pdf: summary.pdf

Book Summary:

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅. Inside You'll Learn: ✱ How to create a schedule that will supercharge your productivity without stressing you out. ✱ Communication strategies to prevent you from distraction, while still meeting the needs of other people. ✱ What to do in your downtime to make sure you don't erase all the hard work you put into your work hours. (Many people mess this up, they mistakenly think "hustle" is a long term strategy) ✱ How to build meaning into your work life so that it feels enriching rather than taxing. In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Deep Work"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.

Success and Creativity in Scientific Research

By David S. Sholl
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : CRC Press
  • Isbn : 9781000356861
  • Pages : 120
  • Category : Technology & Engineering
  • Reads : 155
  • File Pdf: success-and-creativity-in-scientific-research.pdf

Book Summary:

Long-term success in scientific research requires skills that go well beyond technical prowess. Success and Creativity in Scientific Research: Amaze Your Friends and Surprise Yourself is based on a popular series of lectures the author has given to PhD students, postdoctoral researchers, and faculty at the Georgia Institute of Technology. Both entertaining and thought-provoking, this essential work supports advanced students and early career professionals across a variety of technical disciplines to thrive as successful and innovative researchers. Features: Discusses habits needed to find deep satisfaction in research, systematic and proven methods for generating good ideas, strategies for effective technical writing, and making compelling presentations Uses a conversational tone, making extensive use of anecdotes from scientific luminaries to engage readers Provides actionable methods to help readers achieve long-term career success Offers memorable examples to illustrate general principles Features topics relevant to researchers in all disciplines of science and engineering This book is aimed at students and early career professionals who want to achieve the satisfaction of performing creative and impactful research in any area of science or engineering.

Future-Ready Leadership: Strategies for the Fourth Industrial Revolution

By Chris R. Groscurth
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : ABC-CLIO
  • Isbn : 9781440865237
  • Pages : 180
  • Category : Business & Economics
  • Reads : 266
  • File Pdf: future-ready-leadership.pdf

Book Summary:

Provides executive leadership teams with the information, tools, and advice they need to lead their organizations into the "future of work," characterized by transformative, smart, and connected technologies already under way, including artificial intelligence, the internet of things, and automation. • Fully unpacks what 4IR and the rise of new industries will require from leaders • Illuminates the central role played by behavioral economics in the 4IR era, rather than just the macroeconomic implications for society of the convergence of the megatrends under way • Introduces tools for helping leaders to prepare themselves and assess their organization's readiness for managing high-velocity change • Provides a roadmap for rethinking how learning and development are fostered in "always-on" learning organizations of the future • Clarifies the critical role of public-private collaborations in meeting the development needs of the future of work • Introduces discernment as a strategy for managing future-of-work ethical decisions that inevitably accompany the integration of AI in the work force

How to Get Unstuck

By Matt Perman
  • Format : Pdf, ePub, Mobi, Kindle
  • Publisher : Zondervan
  • Isbn : 9780310526827
  • Pages : 288
  • Category : Religion
  • Reads : 507
  • File Pdf: how-to-get-unstuck.pdf

Book Summary:

How to Get Unstuck introduces readers to the ten core principles at the heart of becoming an effective person whose life genuinely flourishes and impacts others positively. Bad news first: we all get stuck. It's a fact of life. But the good news is that it is possible to get unstuck and overcome the obstacles to doing great work and getting the right things done. The question becomes: How do you get "unstuck" in your productivity in both work and life—and how to do it in a spiritually healthy way? Matt Perman—author of What's Best Next and director of career development at The King's College, NYC—has spent his career helping people learn how to do work in a gospel-centered and effective way, combining theological substance with practical self-management. In How to Get Unstuck, he will walk you step-by-step through the core principles that free you to be more effective in everything you do by helping you: Understand how you get stuck and what your obstacles are. Prepare to get unstuck by grappling with who you are and how you see yourself. Develop a practice of personal management. Overcome obstacles and adapt to unforeseen problems. Drawing on the wisdom of the Bible and on the best of today's research, How to Get Unstuck shows believers and non-believers alike how to live productive, integrated lives and develops a poignant portrayal of true effectiveness. *Included is a detailed plan for getting started using the principles and applying them to real life situations.