2017-08-03

Inventing the Cloud Century

By ,
  • Full Title : Inventing the Cloud Century
  • Author : ,
  • Publisher : Springer
  • ISBN Code : 3319611615
  • Pages : 609
  • Format : Pdf - ePub
  • Language : English
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This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Further, it describes the shifting of services to the cloud as a long-term trend that is still progressing rapidly.The book adopts a comprehensive perspective on the key success factors for the technology – compelling business models and ecosystems including private, public and national organizations. The authors explore the evolution of service ecosystems, describe the similarities and differences, and analyze the way they have created and changed industries. Lastly, based on the current status of cloud computing and related technologies like virtualization, the internet of things, fog computing, big data and analytics, cognitive computing and blockchain, the authors provide a revealing outlook on the possibilities of future technologies, the future of the internet, and the potential impacts on business and society.


2014-11-14

CCNP Routing and Switching SWITCH 300-115 Official Cert Guide

By David Hucaby
  • Full Title : CCNP Routing and Switching SWITCH 300-115 Official Cert Guide
  • Author : David Hucaby
  • Publisher : Cisco Press
  • ISBN Code : 0133414302
  • Pages : 560
  • Format : Pdf - ePub
  • Language : English
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Trust the best-selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for exam success. They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. Master Cisco CCNP SWITCH 300-115 exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with exam preparation tasks This is the eBook edition of the CCNP Routing and Switching SWITCH 300-115 Official Cert Guide. This eBook does not include the companion CD-ROM with practice exam that comes with the print edition. CCNP Routing and Switching SWITCH 300-115 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time and is the only self-study resource approved by Cisco. Expert engineer David Hucaby shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This complete, official study package includes A test-preparation routine proven to help you pass the exam Do I Know This Already? quizzes, which enable you to decide how much time you need to spend on each section Chapter-ending exercises, which help you drill on key concepts you must know thoroughly The powerful Pearson IT Certification Practice Test software, complete with hundreds of well-reviewed, exam-realistic questions, customization options, and detailed performance reports More than 60 minutes of personal video mentoring from the author on important exam topics A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time Well regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, this official study guide helps you master the concepts and techniques that ensure your exam success. CCNP Routing and Switching SWITCH 300-115 Official Cert Guide is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com. The official study guide helps you master topics on the CCNP R&S SWITCH 300-115 exam, including: Enterprise campus design Switch operation Switch port configuration VLANs, Trunks, and VLAN Trunking Protocol (VTP) Spanning Tree Protocol (STP), RSTP, and MSTP Protecting the STP topology Aggregating switch links Multilayer switching Configuring DHCP Logging switch activity and managing switches with SNMP Monitoring performance and traffic High availability Securing switched networks


2017-06-08

CCNA Cyber Ops SECOPS 210-255 Official Cert Guide

By Omar Santos,Joseph Muniz
  • Full Title : CCNA Cyber Ops SECOPS 210-255 Official Cert Guide
  • Author : Omar Santos,Joseph Muniz
  • Publisher : Cisco Press
  • ISBN Code : 0134608895
  • Pages : 352
  • Format : Pdf - ePub
  • Language : English
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This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book. Learn, prepare, and practice for CCNA Cyber Ops SECOPS #210-255 exam success with this Official Cert Guide from Pearson IT Certification, a leader in IT Certification learning. Master CCNA Cyber Ops SECOPS #210-255 exam topics Assess your knowledge with chapter-ending quizzes Review key concepts with exam preparation tasks CCNA Cyber Ops SECOPS 210-255 Official Cert Guide is a best-of-breed exam study guide. Best-selling authors and internationally respected cybersecurity experts Omar Santos and Joseph Muniz share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Review questions help you assess your knowledge, and a final preparation chapter guides you through tools and resources to help you craft your final study plan. Well-regarded for its level of detail, assessment features, and challenging review questions and exercises, this study guide helps you master the concepts and techniques that will allow you to succeed on the exam the first time. The study guide helps you master all the topics on the SECOPS #210-255 exam, including: Threat analysis Forensics Intrusion analysis NetFlow for cybersecurity Incident response and the incident handling process Incident response teams Compliance frameworks Network and host profiling Data and event analysis Intrusion event categories


2009-03-17

Crossing the Chasm

By Geoffrey A. Moore
  • Full Title : Crossing the Chasm
  • Author : Geoffrey A. Moore
  • Publisher : Harper Collins
  • ISBN Code : 0061795860
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


2007-07-13

ACE the IT Resume

By Paula Moreira
  • Full Title : ACE the IT Resume
  • Author : Paula Moreira
  • Publisher : McGraw Hill Professional
  • ISBN Code : 9780071595025
  • Pages : 256
  • Format : Pdf - ePub
  • Language : English
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Create a first-rate resume that will get you hired in IT Stand out in a crowd of IT job applicants by creating and submitting a winning resume and cover letter with help from this practical guide. Fully revised and updated for the latest trends, technologies, and in-demand jobs, Ace the IT Resume, Second Edition reveals how to best showcase your IT skills and experience. You'll get tips for adapting your resume for different formats, using the right keywords, and getting your resume in the hands of the hiring manager. With an encyclopedia of sample resumes, job descriptions, and resume strategies, this is your must-have guide to landing a great IT job. Present your skills, experience, and education in the most effective format Optimize your online resume Customize your resume based on the job you're seeking Write compelling and relevant cover letters Avoid common pitfalls and analyze your resume for errors Discover ways to quickly get hands-on experience Network with IT professionals to make connections


2003-01-04

TCP/IP Clearly Explained

By Peter Loshin
  • Full Title : TCP/IP Clearly Explained
  • Author : Peter Loshin
  • Publisher : Elsevier
  • ISBN Code : 9780080518459
  • Pages : 709
  • Format : Pdf - ePub
  • Language : English
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With over 30,000 copies sold in previous editions, this fourth edition of TCP/IP Clearly Explained stands out more than ever. You still get a practical, thorough exploration of TCP/IP networking, presented in plain language, that will benefit newcomers and veterans alike. The coverage has been updated, however, to reflect new and continuing technological changes, including the Stream Control Transmission Protocol (SCTP), the Blocks architecture for application protocols, and the Transport Layer Security Protocol (TLS). The improvements go far beyond the updated material: they also include an all-new approach that examines the TCP/IP protocol stack from the top down, beginning with the applications you may already understand and only then moving deeper to the protocols that make these applications possible. You also get a helpful overview of the "life" of an Internet packet, covering all its movements from inception to final disposition. If you're looking for nothing more than information on the protocols comprising TCP/IP networking, there are plenty of books to choose from. If you want to understand TCP/IP networking - why the protocols do what they do, how they allow applications to be extended, and how changes in the environment necessitate changes to the protocols—there's only the one you hold in your hands. Explains clearly and holistically, but without oversimplification—the core protocols that make the global Internet possible Fully updated to cover emerging technologies that are critical to the present and future of the Internet Takes a top-down approach that begins with the familiar application layer, then proceeds to the protocols underlying it, devoting attention to each layer's specifics Divided into organized, easy-to-follow sections on the concepts and fundamentals of networking, Internet applications, transport protocols, the Internet layer and infrastructure, and practical internetworking


2019-01-15

The Age of Surveillance Capitalism

By Shoshana Zuboff
  • Full Title : The Age of Surveillance Capitalism
  • Author : Shoshana Zuboff
  • Publisher : PublicAffairs
  • ISBN Code : 1610395700
  • Pages : 704
  • Format : Pdf - ePub
  • Language : English
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The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.


2002-12-22

2500 Keywords to Get You Hired

By Jay A. Block,Michael Betrus
  • Full Title : 2500 Keywords to Get You Hired
  • Author : Jay A. Block,Michael Betrus
  • Publisher : McGraw Hill Professional
  • ISBN Code : 9780071415712
  • Pages : 224
  • Format : Pdf - ePub
  • Language : English
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Endorsed by the Professional Association of Resume Writers Now that 70 percent of job searches are conducted online, and resumes are processed by computers programmed to scan for keywords, knowing the right keywordsor buzzwords associated with a profession, industry, or job functionand how to use them effectively has never been a more critical job-search skill. The most comprehensive reference of its kind, this powerful resume-writing resource gives readers instant access to 2,500 indispensable keywords germane to 300 careers in nine employment categoriesfrom business, the law, and health care, to the arts, education and mediaand shows how to use them effectively. In 2,500 Keywords to Get You Hired, readers will find: Keywords for hundreds of individual careers A complete listing of critical keywords for each career Boxed examples demonstrating how keywords can be deployed strategically in a resume Sample resumes incorporating keywords


2013-08-30

Communication Power

By Manuel Castells
  • Full Title : Communication Power
  • Author : Manuel Castells
  • Publisher : OUP Oxford
  • ISBN Code : 0191510432
  • Pages : 624
  • Format : Pdf - ePub
  • Language : English
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We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave. The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication. In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment. Created in the commons of the Internet this communication can be locally based, but globally connected. It is built through messaging, social networks sites, and blogging, and is now being used by the millions around the world who have access to the Internet. Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events—the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a new theory of power in the information age based on the management of communication networks Justly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century. This is a book for anyone who wants to understand the dynamics and character of the modern world.


2020-03-31

Internet of Things Use Cases for the Healthcare Industry

By Pethuru Raj,Jyotir Moy Chatterjee,Abhishek Kumar,B. Balamurugan
  • Full Title : Internet of Things Use Cases for the Healthcare Industry
  • Author : Pethuru Raj,Jyotir Moy Chatterjee,Abhishek Kumar,B. Balamurugan
  • Publisher : Springer Nature
  • ISBN Code : 3030375269
  • Pages : 296
  • Format : Pdf - ePub
  • Language : English
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This book explores potentially disruptive and transformative healthcare-specific use cases made possible by the latest developments in Internet of Things (IoT) technology and Cyber-Physical Systems (CPS). Healthcare data can be subjected to a range of different investigations in order to extract highly useful and usable intelligence for the automation of traditionally manual tasks. In addition, next-generation healthcare applications can be enhanced by integrating the latest knowledge discovery and dissemination tools. These sophisticated, smart healthcare applications are possible thanks to a growing ecosystem of healthcare sensors and actuators, new ad hoc and application-specific sensor and actuator networks, and advances in data capture, processing, storage, and mining. Such applications also take advantage of state-of-the-art machine and deep learning algorithms, major strides in artificial and ambient intelligence, and rapid improvements in the stability and maturity of mobile, social, and edge computing models.


2018-12-12

Securing the Perimeter

By Michael Schwartz,Maciej Machulak
  • Full Title : Securing the Perimeter
  • Author : Michael Schwartz,Maciej Machulak
  • Publisher : Apress
  • ISBN Code : 1484226011
  • Pages : 377
  • Format : Pdf - ePub
  • Language : English
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Leverage existing free open source software to build an identity and access management (IAM) platform that can serve your organization for the long term. With the emergence of open standards and open source software, it’s now easier than ever to build and operate your own IAM stack. The most common culprit of the largest hacks has been bad personal identification. In terms of bang for your buck, effective access control is the best investment you can make. Financially, it’s more valuable to prevent than to detect a security breach. That’s why Identity and Access Management (IAM) is a critical component of an organization’s security infrastructure. In the past, IAM software has been available only from large enterprise software vendors. Commercial IAM offerings are bundled as “suites” because IAM is not just one component. It’s a number of components working together, including web, authentication, authorization, cryptographic, and persistence services. Securing the Perimeter documents a recipe to take advantage of open standards to build an enterprise-class IAM service using free open source software. This recipe can be adapted to meet the needs of both small and large organizations. While not a comprehensive guide for every application, this book provides the key concepts and patterns to help administrators and developers leverage a central security infrastructure. Cloud IAM service providers would have you believe that managing an IAM is too hard. Anything unfamiliar is hard, but with the right road map, it can be mastered. You may find SaaS identity solutions too rigid or too expensive. Or perhaps you don’t like the idea of a third party holding the credentials of your users—the keys to your kingdom. Open source IAM provides an alternative. Take control of your IAM infrastructure if digital services are key to your organization’s success. What You’ll Learn Understand why you should deploy a centralized authentication and policy management infrastructure Use the SAML or Open ID Standards for web or single sign-on, and OAuth for API Access Management Synchronize data from existing identity repositories such as Active Directory Deploy two-factor authentication services Who This Book Is For Security architects (CISO, CSO), system engineers/administrators, and software developers


2006-11-06

Hack the Stack

By Michael Gregg,Stephen Watkins,George Mays,Chris Ries,Ronald M. Bandes,Brandon Franklin
  • Full Title : Hack the Stack
  • Author : Michael Gregg,Stephen Watkins,George Mays,Chris Ries,Ronald M. Bandes,Brandon Franklin
  • Publisher : Elsevier
  • ISBN Code : 9780080507743
  • Pages : 481
  • Format : Pdf - ePub
  • Language : English
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This book looks at network security in a new and refreshing way. It guides readers step-by-step through the "stack" -- the seven layers of a network. Each chapter focuses on one layer of the stack along with the attacks, vulnerabilities, and exploits that can be found at that layer. The book even includes a chapter on the mythical eighth layer: The people layer. This book is designed to offer readers a deeper understanding of many common vulnerabilities and the ways in which attacker’s exploit, manipulate, misuse, and abuse protocols and applications. The authors guide the readers through this process by using tools such as Ethereal (sniffer) and Snort (IDS). The sniffer is used to help readers understand how the protocols should work and what the various attacks are doing to break them. IDS is used to demonstrate the format of specific signatures and provide the reader with the skills needed to recognize and detect attacks when they occur. What makes this book unique is that it presents the material in a layer by layer approach which offers the readers a way to learn about exploits in a manner similar to which they most likely originally learned networking. This methodology makes this book a useful tool to not only security professionals but also for networking professionals, application programmers, and others. All of the primary protocols such as IP, ICMP, TCP are discussed but each from a security perspective. The authors convey the mindset of the attacker by examining how seemingly small flaws are often the catalyst of potential threats. The book considers the general kinds of things that may be monitored that would have alerted users of an attack. * Remember being a child and wanting to take something apart, like a phone, to see how it worked? This book is for you then as it details how specific hacker tools and techniques accomplish the things they do. * This book will not only give you knowledge of security tools but will provide you the ability to design more robust security solutions * Anyone can tell you what a tool does but this book shows you how the tool works


2012-01-05

Underground

By Suelette Dreyfus,Julian Assange
  • Full Title : Underground
  • Author : Suelette Dreyfus,Julian Assange
  • Publisher : Canongate Books
  • ISBN Code : 085786260X
  • Pages : 320
  • Format : Pdf - ePub
  • Language : English
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Suelette Dreyfus and her co-author, WikiLeaks founder Julian Assange, tell the extraordinary true story of the computer underground, and the bizarre lives and crimes of an elite ring of international hackers who took on the establishment. Spanning three continents and a decade of high level infiltration, they created chaos amongst some of the world's biggest and most powerful organisations, including NASA and the US military. Brilliant and obsessed, many of them found themselves addicted to hacking and phreaking. Some descended into drugs and madness, others ended up in jail. As riveting as the finest detective novel and meticulously researched, Underground follows the hackers through their crimes, their betrayals, the hunt, raids and investigations. It is a gripping tale of the digital underground.


2016-08-10

IKEv2 IPsec Virtual Private Networks

By Graham Bartlett,Amjad Inamdar
  • Full Title : IKEv2 IPsec Virtual Private Networks
  • Author : Graham Bartlett,Amjad Inamdar
  • Publisher : Cisco Press
  • ISBN Code : 013442638X
  • Pages : 656
  • Format : Pdf - ePub
  • Language : English
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Create and manage highly-secure Ipsec VPNs with IKEv2 and Cisco FlexVPN The IKEv2 protocol significantly improves VPN security, and Cisco’s FlexVPN offers a unified paradigm and command line interface for taking full advantage of it. Simple and modular, FlexVPN relies extensively on tunnel interfaces while maximizing compatibility with legacy VPNs. Now, two Cisco network security experts offer a complete, easy-tounderstand, and practical introduction to IKEv2, modern IPsec VPNs, and FlexVPN. The authors explain each key concept, and then guide you through all facets of FlexVPN planning, deployment, migration, configuration, administration, troubleshooting, and optimization. You’ll discover how IKEv2 improves on IKEv1, master key IKEv2 features, and learn how to apply them with Cisco FlexVPN. IKEv2 IPsec Virtual Private Networks offers practical design examples for many common scenarios, addressing IPv4 and IPv6, servers, clients, NAT, pre-shared keys, resiliency, overhead, and more. If you’re a network engineer, architect, security specialist, or VPN administrator, you’ll find all the knowledge you need to protect your organization with IKEv2 and FlexVPN. Understand IKEv2 improvements: anti-DDoS cookies, configuration payloads, acknowledged responses, and more Implement modern secure VPNs with Cisco IOS and IOS-XE Plan and deploy IKEv2 in diverse real-world environments Configure IKEv2 proposals, policies, profiles, keyrings, and authorization Use advanced IKEv2 features, including SGT transportation and IKEv2 fragmentation Understand FlexVPN, its tunnel interface types, and IOS AAA infrastructure Implement FlexVPN Server with EAP authentication, pre-shared keys, and digital signatures Deploy, configure, and customize FlexVPN clients Configure, manage, and troubleshoot the FlexVPN Load Balancer Improve FlexVPN resiliency with dynamic tunnel source, backup peers, and backup tunnels Monitor IPsec VPNs with AAA, SNMP, and Syslog Troubleshoot connectivity, tunnel creation, authentication, authorization, data encapsulation, data encryption, and overlay routing Calculate IPsec overhead and fragmentation Plan your IKEv2 migration: hardware, VPN technologies, routing, restrictions, capacity, PKI, authentication, availability, and more


2009-03-17

The Art of Intrusion

By Kevin D. Mitnick,William L. Simon
  • Full Title : The Art of Intrusion
  • Author : Kevin D. Mitnick,William L. Simon
  • Publisher : John Wiley & Sons
  • ISBN Code : 9780470503829
  • Pages : 288
  • Format : Pdf - ePub
  • Language : English
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Hacker extraordinaire Kevin Mitnick delivers the explosive encore to his bestselling The Art of Deception Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including: A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.


2005-12-19

A New Direction for China's Defense Industry

By Evan S. Medeiros,Roger Cliff,Keith Crane,James C. Mulvenon
  • Full Title : A New Direction for China's Defense Industry
  • Author : Evan S. Medeiros,Roger Cliff,Keith Crane,James C. Mulvenon
  • Publisher : Rand Corporation
  • ISBN Code : 0833040790
  • Pages : 330
  • Format : Pdf - ePub
  • Language : English
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Since the early 1980s, a prominent and consistent conclusion drawn from research on China's defense-industrial complex has been that China's defense-production capabilities are rife with weaknesses and limitations. This study argues for an alternative approach: From the vantage point of 2005, it is time to shift the focus of current research to the gradual improvements in and the future potential of China's defense-industrial complex. The study found that China's defense sectors are designing and producing a wide range of increasingly advanced weapons that, in the short term, are relevant to a possible conflict over Taiwan but also to China's long-term military presence in Asia. Part of a larger RAND Project AIR FORCE study on Chinese military modernization, this study examines the current and future capabilities of China's defense industry. The goals of this study are to 1.


2015-11-10

Net Neutrality Compendium

By Luca Belli,Primavera De Filippi
  • Full Title : Net Neutrality Compendium
  • Author : Luca Belli,Primavera De Filippi
  • Publisher : Springer
  • ISBN Code : 3319264257
  • Pages : 300
  • Format : Pdf - ePub
  • Language : English
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The ways in which Internet traffic is managed have direct consequences on Internet users’ rights as well as on their capability to compete on a level playing field. Network neutrality mandates to treat Internet traffic in a non-discriminatory fashion in order to maximise end users’ freedom and safeguard an open Internet. This book is the result of a collective work aimed at providing deeper insight into what is network neutrality, how does it relates to human rights and free competition and how to properly frame this key issue through sustainable policies and regulations. The Net Neutrality Compendium stems from three years of discussions nurtured by the members of the Dynamic Coalition on Network Neutrality (DCNN), an open and multi-stakeholder group, established under the aegis of the United Nations Internet Governance Forum (IGF).


2017-03-22

The SEO Battlefield

By Anne Ahola Ward
  • Full Title : The SEO Battlefield
  • Author : Anne Ahola Ward
  • Publisher : \"O\'Reilly Media, Inc.\"
  • ISBN Code : 1491958324
  • Pages : 204
  • Format : Pdf - ePub
  • Language : English
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program