2017-12-18

Advanced Theory and Practice in Sport Marketing

By ,
  • Full Title : Advanced Theory and Practice in Sport Marketing
  • Author : ,
  • Publisher : Routledge
  • ISBN Code : 1351667629
  • Pages : 380
  • Format : Pdf - ePub
  • Language : English
  • GET EBOOK

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.


2011-07-19

Good Strategy Bad Strategy

By Richard Rumelt
  • Full Title : Good Strategy Bad Strategy
  • Author : Richard Rumelt
  • Publisher : Currency
  • ISBN Code : 0307886255
  • Pages : 336
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.


2003-04-02

Beyond Productivity

By National Research Council,Division on Engineering and Physical Sciences,Computer Science and Telecommunications Board,Committee on Information Technology and Creativity
  • Full Title : Beyond Productivity
  • Author : National Research Council,Division on Engineering and Physical Sciences,Computer Science and Telecommunications Board,Committee on Information Technology and Creativity
  • Publisher : National Academies Press
  • ISBN Code : 9780309168175
  • Pages : 268
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

Computer science has drawn from and contributed to many disciplines and practices since it emerged as a field in the middle of the 20th century. Those interactions, in turn, have contributed to the evolution of information technology â€" new forms of computing and communications, and new applications â€" that continue to develop from the creative interactions between computer science and other fields. Beyond Productivity argues that, at the beginning of the 21st century, information technology (IT) is forming a powerful alliance with creative practices in the arts and design to establish the exciting new, domain of information technology and creative practicesâ€"ITCP. There are major benefits to be gained from encouraging, supporting, and strategically investing in this domain.


2016-07-11

Women and Underrepresented Minorities in Computing

By William Aspray
  • Full Title : Women and Underrepresented Minorities in Computing
  • Author : William Aspray
  • Publisher : Springer
  • ISBN Code : 3319248111
  • Pages : 271
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

This text examines in detail the issue of the underrepresentation of women, African Americans, American Indians, and Hispanics in the computing disciplines in the U.S. The work reviews the underlying causes, as well as the efforts of various nonprofit organizations to correct the situation, in order to both improve social equity and address the shortage of skilled workers in this area. Topics and features: presents a digest and historical overview of the relevant literature from a range of disciplines, including leading historical and social science sources; discusses the social and political factors that have affected the demographics of the workforce from the end of WWII to the present day; provides historical case studies on organizations that have sought to broaden participation in computing and the STEM disciplines; reviews the different approaches that have been applied to address underrepresentation, at the individual, system-wide, and pathway-focused level; profiles the colleges and universities that have been successful in opening up computer science or engineering to female students; describes the impact of individual change-agents as well as whole organizations.


2013-06-12

CTS Certified Technology Specialist Exam Guide, Second Edition

By Brad Grimes,InfoComm International
  • Full Title : CTS Certified Technology Specialist Exam Guide, Second Edition
  • Author : Brad Grimes,InfoComm International
  • Publisher : McGraw Hill Professional
  • ISBN Code : 0071807950
  • Pages : 544
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

The Most Complete, Up-to-Date CTS Exam Study System Published with InfoComm International, CTS Certified Technology Specialist Exam Guide, Second Edition provides comprehensive coverage of all objectives on the latest release of the InfoComm Certified Technology Specialist exam—the leading internationally recognized audiovisual (AV) certification. You’ll get learning objectives at the beginning of each chapter, best practices, checklists, diagrams, photos, chapter review questions with in-depth explanations, and a full-color insert. Designed to help you prepare for the CTS exam, this authoritative resource also serves as an essential on-the-job reference. Electronic content includes: One all-new CTS practice exam Covers all current CTS exam objectives, including how to: Conduct a site survey Gather customer information Evaluate and recommend changes to a site environment Develop a functional AV scope Design, provide, and sell AV solutions Conduct a vendor selection process Operate AV solutions Conduct maintenance activities Manage AV solutions and operations Project manage AV projects Perform AV finance and job costing activities Troubleshoot and repair AV solutions


2012-11-19

Telecommunications and Data Communications Handbook

By Ray Horak
  • Full Title : Telecommunications and Data Communications Handbook
  • Author : Ray Horak
  • Publisher : John Wiley & Sons
  • ISBN Code : 1118585801
  • Pages : 832
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

For an accessible and comprehensive survey of telecommunications and data communications technologies and services, consult the Telecommunications and Data Communications Handbook, which includes information on origins, evolution and meaningful contemporary applications. Find discussions of technologies set in context, with details on fiber optics, cellular radio, digital carrier systems, TCP/IP, and the Internet. Explore topics like Voice over Internet Protocol (VoIP); 802.16 & WiMAX; Passive Optical Network (PON); 802.11g & Multiple Input Multiple Output (MIMO) in this easily accessible guide without the burden of technical jargon.


2012-05-04

Twelve Years a Slave

By Solomon Northup
  • Full Title : Twelve Years a Slave
  • Author : Solomon Northup
  • Publisher : Courier Corporation
  • ISBN Code : 048613069X
  • Pages : 352
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

Kidnapped into slavery in 1841, Northup spent 12 years in captivity. This autobiographical memoir represents an exceptionally detailed and accurate description of slave life and plantation society. 7 illustrations. Index.


2011-04-18

Stealing the Network

By Johnny Long,Timothy Mullen,Ryan Russell
  • Full Title : Stealing the Network
  • Author : Johnny Long,Timothy Mullen,Ryan Russell
  • Publisher : Elsevier
  • ISBN Code : 9780080517759
  • Pages : 448
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

The best-selling Stealing the Network series reaches its climactic conclusion as law enforcement and organized crime form a high-tech web in an attempt to bring down the shadowy hacker-villain known as Knuth in the most technically sophisticated Stealing book yet. Stealing the Network: How to Own a Shadow is the final book in Syngress’ ground breaking, best-selling, Stealing the Network series. As with previous title, How to Own a Shadow is a fictional story that demonstrates accurate, highly detailed scenarios of computer intrusions and counter-strikes. In How to Own a Thief, Knuth, the master-mind, shadowy figure from previous books, is tracked across the world and the Web by cyber adversaries with skill to match his own. Readers will be amazed at how Knuth, Law Enforcement, and Organized crime twist and torque everything from game stations, printers and fax machines to service provider class switches and routers steal, deceive, and obfuscate. From physical security to open source information gathering, Stealing the Network: How to Own a Shadow will entertain and educate the reader on every page. The final book in the Stealing the Network series will be a must read for the 50,000 readers worldwide of the first three titles Law enforcement and security professionals will gain practical, technical knowledge for apprehending the most supplicated cyber-adversaries


2013-04

Internet of Things and M2M Communications

By Fabrice Theoleyr,Ai-Chun Pang
  • Full Title : Internet of Things and M2M Communications
  • Author : Fabrice Theoleyr,Ai-Chun Pang
  • Publisher : River Publishers
  • ISBN Code : 8792982484
  • Pages : 222
  • Format : Pdf - ePub
  • Language : English
  • DOWNLOAD

The Internet of Things is the emerging technology which interconnects smart objects using wireless communications. After having been extensively studied in academic labs, the Internet of Things is now widely applied in the industrial world (e.g. domestic automation, smart metering, smart cities). Internet of Things and M2M Communications presents the key concepts used in the Internet of Things. In particular, Machine to Machine (M2M) communications have to be energy efficient so that all the smart objects may operate for years on a single battery. Besides, whilst constructing an efficient global digital world combining personal/private and external/general data, security and privacy issues have also to be covered adequately. Contents: Part I. Energy Constrained IoT Effect of Data Aggregation in M2M Networks OR-AHad: An Opportunistic Routing Algorithm for Energy Harvesting WSN An Off-line Tool for Accurately Estimating the Lifetime of a Wireless Mote Part II. Transmission Scheduling Delay-Constrained Scheduling in Wireless Sensor Networks Distributed Scheduling for Cooperative Tracking in Hierarchical Wireless Sensor Networks Time Synchronization on Cognitive Radio Ad Hoc Networks: A Bio-Inspired Approach Part III. Security & Tests Secure Access Control and Authority Delegation Based on Capability and Context Awareness for Federated IoT Jamming and Physical Layer Security for Cooperative Wireless Communication Performance Modeling and Simulation of Machine-to-Machine (M2M) Systems